• What is fundamental analysis
• How it is different from technical analysis
• The importance of not ignoring fundamental analysis

There are many different types of investing analysis. Fundamental analysis is one method and can be understood as a process used to assess an instrument’s strength over a period of time and into the future. This could include examining related economic and financial factors such as a country’s interest rate, inflation, microeconomic indicators, and consumer behaviour. It could also include news from political exposées and events caused by extreme weather, such as drought and floods. Traders who use fundamental analysis of stocks in their trading strategy are looking for catalysts that signal a sudden jump in demand of an asset, either strengthening a trend or bringing about a reversal or breakout.

Traders who trade ‘the technicals’ ﹣ using technical analysis ﹣ are essentially trading what they see on their charts. They will use indicators, volume and various other tools available to them from a trading platform to identify potentially smart entry and exit points for a trade idea.

Some traders prefer only to trade the technicals ﹣ they may refer to fundamentals and news as ‘noise’. For them, the chart tells them all that they need to know about an instrument’s direction in the market. Similarly, some traders who prefer fundamental analysis will only trade off big decisions made by banks and governments or events stemming from natural disasters.

But is it always about fundamental vs technical analysis? No. Other traders look for a confluence between fundamentals and technicals. There is no right or wrong way in which to trade. In fact, some of the best traders will tell you that it’s entirely up to you to choose which discipline most suits your personality and gets you the best results with trading, whether its fundamental analysis, technical analysis or another analysis method.

A trading chart can tell you a lot about the market ﹣ its direction, momentum, support and resistance areas and so on. But when you trade only from a chart, without considering major economic shifts, you could run the risk of missing major move in price.

For instance, when a country reports poor economic data or a perceived major weakness in the economy over the next six to 12 months, financial institutions around the world would be likely to re-evaluate their perception of that country’s currency in an unfavourable way. In other words, that country’s currency will weaken or become bearish. Businesses become more cautious about investing in assets in a country with a weakening economy. As they would need that country’s foreign currency in order to operate there, they will buy less of that country’s currency. And so, with a fall in demand, the price will also drop.

When the UK voted to leave the EU, for instance, confidence in the pound was shaken and many GBP pairs were hit as a consequence. Against the US dollar, the pound dropped almost 20% in value over the following weeks before it began to retrace. Traders who kept up with the news could have seen potential in shorting the pound against the US dollar.

When using fundamental analysis you may choose to look at a very narrow range of factors impacting the price of an asset, or go much broader. It largely comes down to knowledge, the time you can afford to spend on doing some research and the size of your trade. Generally speaking, what traders look for is the correlation of one instrument to another. So, for example, a spike in interest rates in the US may push up prices and, as commodities are priced in dollars, this is likely to strengthen the dollar. This is because on the world market, commodities are paid for in dollars. A strengthening dollar will therefore affect dollar pairs.

A top-down analysis approach to fundamentals trading means you start by analysing macroeconomic factors and identifying how events may impact any asset you may have your eye on.

This type of analysis starts with analysing the instrument, working upwards to see how it is affected by the broader economic climate.

These factors are key drivers for currencies. If a country has a trade surplus, this implies there is a high demand for its goods and services and, consequently, high demand for its currency. The higher the demand, the more buyers will be in the market. Similarly, higher relative interest rates lead to cash inflows, which will also push up the value of a currency.

During the pandemic many commodities have been in short supply, which has pushed up their prices dramatically. As the world begins to ‘return to work’ the price of oil has been rising steeply. Basically, any major event that changes supply or demand will affect price.

You can receive updates on important economic announcements and events directly from your OANDA Trade platform. These include global economic overviews, customisable views and more. You can also access these on your OANDA account.

Here are some starting points for using fundamental analysis in your trading:

As GDP measures the total value of all goods and services produced by a country during the reporting period, an increase in GDP indicates a growing economy, and potentially a strong currency for that country.

The CPI measures the cost to buy a defined basket of goods and services. It is expressed as an index based on a starting value of 100. A CPI of 112 means that it now costs 12% more to buy the same basket of goods and services today than it did when the starting index value was first determined.

By comparing results from one period to the next, it’s possible to measure changes in consumer buying power and the effects of inflation. While inflation by its very definition suggests economic growth, inflation that occurs too rapidly will weaken consumer buying power and potentially push a country into recession. With higher inflation comes the expectation that governments will raise interest rates. When interest rates go up, investors tend to move out of stocks into safer assets, such as bonds. During the pandemic, recurring fears that interest rates would be pushed higher to curtail inflation caused occasional sell-offs in the stock market.

Whereas CPI measures prices from the perspective of consumers, PPI measures costs from the viewpoint of industries that make the products. When it comes to money, there is always a trade-off: individuals can save money and earn interest, or they can spend money immediately and forgo any interest payments. If PPI is on the rise, the government may step in to raise interest rates to curtail demand. In turn those higher interest rates can lead to more buying of that currency, effectively sending traders a potential buy signal for that currency.

Employment reports can have an impact on currencies because employment levels directly affect current and future spending habits. An increase in unemployment is a negative indicator since it shows there is likely to be a drop in consumer spending and productivity.

Central banks set a “base rate”, which is the rate commercial banks pay when borrowing directly from the central bank. These banks and lenders will then pass on the rates they are charged to their own customers, propagating any central bank’s interest rate changes to the wider economy. If a country’s interest rate goes up relative to another country’s, the base currency for that pair is likely to strengthen, assuming all other major fundamental factors remain equal, because the higher interest rate it comes with will attract investors.

Central banks also engage in the purchase of assets such as government or mortgage debt in order to reduce the interest rate charged on these securities and thereby stimulate the economy and provide additional liquidity to markets.

Yield is the interest on fixed-income securities, such as government bonds. Referred to as ‘fixed’ income because the payment stream (the yield) remains constant until maturity. For example, a simple 5-year bond with a 3 percent annual yield, would pay US$300 a year for the next five years on an initial US$10,000 investment. The yield curve shows the relationship between the yield, and time to maturity. When dealing with fixed-income securities, investors want to ensure that the fixed yield remains profitable right until maturity.

As an investor you may be happy with a 5 percent return when the basic lending rate is 2 percent. However, if short-term interest rates rise and the lending rate jumps to 6 percent, your 5 percent return is no longer so attractive, and there may be other options that could generate more income for your investment.

If a country’s balance of trade shows a surplus or declining deficit, there may be an increased demand for the currency. If the report shows a growing deficit, together with a drop in demand for the exporting currency, the government may step in to devalue the currency in a bid to boost exports.

If you’re interested in trading with fundamental analysis, be sure to check out our platform tools.

Fundamental or technical trader, you can take advantage of a good trading education. Our free webinars, workshops and how-to videos can help you learn the basics of leverage trading for free. With a live or demo account opened, you can start to implement some of the trading strategies that we feature in our learn section.